New book · out now
Three people
deliver like ten.
How Swedish e-commerce teams build an operating system for AI — without the hype and without the vendor talk.
Available at Bokus, Adlibris and Akademibokhandeln — and directly here.
Everyone is talking about AI. Few know how it actually moves the needle.
A study from METR found that developers using AI without structure became 19% slower — even though they thought they were going faster.
It's not the tool that's the problem. It's that most teams jump straight into AI with no context, no structure and no plan for how it fits with the work they already do.
This book is about what actually works — in e-commerce teams running live, not in slide decks from consultants.
What you'll get
What you'll learn
- →The AI maturity pyramid in five levels — from tools to autonomy — and how to take your team up the ladder one step at a time.
- →Why context is the most important factor (and why more tools are rarely the answer).
- →Timeboxed requirements: how to steer AI projects toward outcomes instead of specifications.
- →Persistence as a cultural norm — the missed lever that decides whether the transformation succeeds.
- →Concrete cases from Klarna, Shopify and Nordic e-commerce companies that have actually done it.
For people who lead e-commerce — or build it
The book is written for CEOs, CTOs, e-commerce leads and product managers who want to understand AI for real — not as a buzzword but as an operational force.
You won't get technical deep dives or prompts to copy. You'll get a framework to assess where your team stands today, what the next step is, and how to avoid the pitfalls that cost others 12 wasted months.
Who's writing this?
Jonas Wärngård
CEO and founder of three companies: Nordic Web Team (e-commerce consultancy for B2B), Junipeer (ERP integrations for e-commerce) and Frntkey (Frontend-as-a-Service made possible by AI).
Three angles on the same industry — consulting, product development and customer reality — let him see the AI transformation from multiple sides and tell what works from what just sounds good.
Frequently asked questions
- Where can I buy the book?
- Directly at warngard.se/kop, or at Bokus, Adlibris and Akademibokhandeln.
- Will there be an English edition?
- Yes. The Swedish edition came first. An English edition is planned a few months later under the title "Outsize".
- Is there a print edition?
- Yes. The book is available as both an e-book and a print edition — directly here, at Bokus, Adlibris and Akademibokhandeln.
- What does it cost?
- E-book 149 SEK, print 299 SEK.
- What does signing up mean?
- You'll get a short welcome email as confirmation. Now and then I send notes on AI in e-commerce — no spam, no sales pitch. Subscribers also get invites to exclusive events. You can unsubscribe any time.
AI news & exclusive events
Occasional notes on AI in e-commerce, plus invites to exclusive events. No spam, no sales pitch.
Occasional notes on AI in e-commerce — plus invites to exclusive events.