Jonas Wärngård

I'm CEO and founder of three companies. Nordic Web Team is an e-commerce consultancy that builds complex integrations and modern web shops, mainly for B2B operators — that's where most of my day-to-day work happens and where most cases come from. Junipeer is a product for the integration layer between Nordic ERP systems (Business Central, Fortnox, Visma, Monitor) and international e-commerce platforms (Shopify, Shopware, Centra, WooCommerce). Frntkey is a Frontend-as-a-Service product — instead of every customer building their own frontend from scratch, they share a common product core. It's a business model made possible by AI-driven development that would have been economically unreasonable five years ago.

Together, the three companies give a fairly broad observation surface across the e-commerce industry right now — consulting, product development and customer reality. I wrote the book not as a theoretical expert but as someone who lives the change every day and can see what works and what doesn't.

"Outsize" is a book I wrote to answer the question I get most often: how do we start? It's not a vendor pitch and not a tools guide. It's a framework for understanding where your team is, where you're heading, and what you actually need to do next.